I also just want to say that like many of my favorite books I’ve reviewed, this book was also just fun and joyful to read. And the book is chock-full of examples (which I really appreciated) - it really does read more as a handbook than an explanation. Their work revolves around the SUCCESs acronym (Simplicity, Unexpectedness, Concreteness, Credibility, Emotions, and Stories) to establish a toolkit for how we communicate. But even that is just the beginning, and Made to Stick delves into what’s next. Now, that’s easier said than done you have to know your audience, for starters, as well as a keen understanding of why the work matters (or should matter) to them. Most communication breakdowns I’ve seen in projects happen not because the project manager simply didn’t inform anyone of a given status, but because it wasn’t communicated in a way that was truly understood and absorbed by the folks around them. You can imagine the applications here for project managers.
How do we make sure that before we’re even done talking, people want to hear more?. How do we ensure that people don’t simply understand us, but feel deeply-connected enough to our work and ideas that they’re able to effectively share them with others?. Made to Stick picks up that thread and runs with it: When I read Alan Alda’s If I Understood You, one of the things that really struck me was the idea that in communication, the onus is always on the communicator to ensure understanding. The tagline of this book is “Why some ideas survive and others die”, which I would actually slightly amend to finish with and what you can do about it. *This post contains affiliate links, which means I receive a commission (at no cost to you!) if you make a purchase through links on this site. As a matter of fact, as soon as I finished it, I ordered it for myself and I reference it very often now when writing. It’s very much meant to be a book you reference - lots of “how” in addition to the “what” and the “why”. More precisely, Made to Stick involves the science of communicating ideas in a way that makes them “stick” to our brains. Today I turn our project management book review lens to Made to Stick, by Chip Heath & Dan Heath, which is not so much a book on “how to manage projects” as it is a workbook for how to improve upon that all-important skill of communication.
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